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Excerpt from Molebait's Money Secrets

What Indicators Should an Investor Track?

Some investors spend no more time doing research than it takes to throw darts at a Wall Street Journal. At the other extreme, few people have the time to develop an investment algorithm worthy of a Nobel Prize. Most of us fall somewhere in between, so if every decision we make is a decision we continue to make, how can we know when we’ve done ENOUGH research? (When is it time to make another decision?)

When hard facts exist, this can be simple enough, but when the data is nebulous or contradictory, your responses to the "spiritual" questions posed in Chapter 1, “I Don’t Have Time for This Crap!” will guide you.

This chapter discusses measurable (as opposed to spiritual) factors that influence investment decisions, including:
• Company-Centric Data
• Sector or Market Data
• Global Economic Factors
• Other Measurable Factors

At the end of this chapter, Molebait’s Checklist summarizes, in priority order, specific factors to consider before buying or selling an asset.